by Aquatic Recreation Institute on September 10, 2021



The NovoFit brand promise is to inspire change, transform lives and fulfil dreams – one goal at a time.

NovoFit works with our customers from the initial stages of their dream right through to the installation and after sales support. We want to make our customers our biggest fans and we do this by being with you every step of the way. What sets us apart is our raw passion for the industry. Every member of the NovoTeam brings their own unique set of skills to the table. Former professional athletes, gym owners, personal trainers, business professionals, service superstars... our company includes them all. We bring our collective experience and knowledge together to collaborate, share ideas and most of all, to pitch in and get the job done. Our team is our greatest asset and gives us the power to support all our customers day in and out.



NovoFit was founded on a basis of Trust and it makes up our core values. Our mission is to be the most trusted partner in the fitness industry, and we know that trust needs to start internally. We trust our team and they trust us. We want you to trust too. It’s our #1 value - Turn our customers into fans. By the end of this submission we hope that you can see all the reasons why you can place your trust in us to deliver the best solution for your facility. These reasons include:


  • Best in Class Brands - We partner with the best of the best brands to give your customers the ultimate user experience. We have worked hard to create exclusive distribution partnerships with world class brands including Precor, Stairmaster, Nautilus, StarTrac, Schwinn, Wattbike, Eleiko, Peak Pilates, Octane Fitness, Power Plate, TRX, SportArt, Jacobs ladder, Woodway, Ziva and more.
  • Forward Thinking Design - The health, fitness and wellness industry is constantly evolving and innovating. Using the latest advancements in health science, functional design and safety each piece is beautifully designed, energy efficient and simple to use.
  • Advanced Technology - The future of fitness lays in the integration of new technologies and innovations. The brands we partner with are all leading the way in the technology they integrate with their gear. Including apps that link to leading fitness programs, smart consoles with WiFi capabilities, and advanced asset management and tracking our proposed solutions give you and your customers access to the latest in fitness technology.
  • Diversity and Inclusion - We believe everyone has something unique to offer. Unique people with unique dreams. Every day we work towards helping our partners achieve their individual goals and dreams. Whether it’s our customers, their customers, the brands we work with or our awesome team, we are working to create a community where everyone is empowered to be and do their best, no matter their background or abilities. We are committed to creating an inclusive culture that celebrates, supports and encourages diversity in all its forms. We fully embrace the unique qualities each person has to offer and value the creativity, innovation, understanding and perspective that come through having a diverse community around us. 
  • Australian Owned - We are proudly Australian owned and run. We employ over 45 full-time team members across the country and have warehouses in Smeaton Grange, NSW, Dandenong South, VIC and Malaga, WA.


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